Company relies heavily on M&A for growth and this introduced a key challenge.
Every new company that is acquired needs to be brought into the legacy company’s marketing fold with marketing campaigns pushing product and service information targeting new customers; Sales personnel had to interact with both new and existing customers; Tracking of sales progress, closing of deals, supporting sold product and services, tracking time and services rendered, and training of associates was a constant challenge
Designed new campaign management and lead management functionality to improve marketing strategy.
Implemented marketing automation so that sales reps could leverage automatic alerts to be instantly notiﬁed when marketing has passed them a lead; Also implemented Account, Opportunity, Product, Invoice management tracking to help sales team eﬃciency and productivity.
Utilized case management functionality to improve support processes. Designed community platform to enhance customer’s awareness of new products and services, manage cases, share ideas/knowledge, etc.
Automated the Backups for repository and Domain.
Implemented ﬁnancial force to track expenses related to training and travel.
Increased customer base using eﬃcient campaigning.
Improved customer support/service by reducing issue resolution me.
Enhanced customer interaction within user communities.
Improved knowledge base of customer care representatives.
Oracle EBS is being utilized for Financials, Procure to Pay cycles by customer. Client was...
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